Downtown Yonge Artwalk

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The History of Theatre on Yonge Street

  • Spray Painting
  • 2018
  • 33 Gerrard Street West, Toronto

About the artwork

In collaboration with the Chelsea Hotel and Downtown Yonge BIA, this mural showcases Yonge Street’s theatre scene over the past century. The wall stretches 145-feet long with images of theatres, props and actors depicted in horizontal panels to look like a film strip. Life-size patrons and children line the pedestrian sidewalk, while vintage cars are painted on the street side.

Four panels include realistic facades of four different theatres that were painted in black and white to give a timeless feel and add to the historical theme. Colourful beams of light tie the entire mural together as they illuminate from old projectors, stage lights and headlights. The inside of the ramp includes the familiar underground scene from the Phantom of the Opera. A painted marquee welcomes guests as though they’re entering a theatre. “Park. Check-in. Action!”

About the artist

Pam Lostracco is recognized as an award-winning graphic designer and artist. While studying at OCAD, she completed an exchange in Scotland, won a group competition and earned two scholarships—including her name on a plaque at The Arts and Letters Club.

Pam has worked for several Toronto design studios, including Dinnick & Howells and Viva Dolan. While working with the best art directors, she produced high-end books and identities for clients including Butterfield & Robinson, Curious Papers and Ace Bakery. These projects earned awards from the Advertising & Design Club of Canada, Applied Arts, and Communication Arts. Her illustrations have also been printed in books for Jump Math and Fisher Price, and she continues to design books and logos.

A year-long travel endeavour, started a new artistic path of making mixed-media artwork. Her drawings and photographs were layered into a unique style that has been exhibited at the McMichael, Toronto Outdoor Art Exhibition and Toronto Pearson International Airport. She has collaborated with public art projects, including a bench design for Liberty Village, photographs presented in TTC stations for the Contact Photography Festival, and a traffic lightbox for the city’s Outside the Box program. Pam’s artwork and products have been purchased by the Four Seasons Hotel, Craft Ontario and The Textile Museum of Canada.

Now, Pam is designing and painting walls for homes, condos, shops and resorts around Canada. Her murals have been featured on Apartment Therapy and Pinterest. Pam’s goals are working towards helping to improve communities and health care facilities around the world. She continues to draw nature and explore places, while at the same time, create beautiful and uplifting spaces.

Fun facts

  • This mural showcases the history of theatre on Yonge Street and reminisces on the hotel’s involvement as the go-to entertainment hotel, bringing to life theatre within the street.

Engagement questions

  • How can public art bring to life the old hidden story of an entire neighbourhood?
  • Can public art help bridge the gap between diverse forms of art for the community?
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