The mural, created by artist collective One Day Creative, depicts the diverse faces of four nurses looking out at the city’s skyline. Complementing the static image featured on the wall, and as a nod to the art and science in which the nursing profession is steeped, the mural also contains an augmented reality overlay, launched via QR code on mobile devices. The AR experience brings the nurses’ faces to life with voiceovers and links to stories from the front line and other CNA initiatives.
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We Are Nurses — We Answer The Call
- Paint with augmented reality overlay launched via QR
- 2022
- 65 Dundas Street E, Toronto
About the artwork
About the artist
One Day Creative is a creative team that finds unique ways to deliver impactful messages and connect with the public across a variety of mediums. The team was founded to provide creative and unique solutions and help clients and patrons to bring their artistic and visual ideas to reality. They offer a variety of artistic practices such as custom mural painting, video production, sign painting, logo design, and more. Their in-house team of artists, designers, and producers are committed to providing the highest quality of work to each project of every shape and size. From the drawing board to project execution, they are able to cover every corner of their client’s artistic undertaking. One Day Creative is based out of Toronto and has taken on projects throughout Canada, and are always looking to expand and help art make an impact on the world.
Fun facts
- The mural shines a spotlight on nurses nationwide to amplify their voices and depicts them at a scale that reflects their monumental impact on our country as a whole.
- Unveiled in February 2022 by the Canadian Nurses Association, the mural is a stategeing 28 storeys high.
Engagement questions
- Do you think more public art should be used as a means to acknowledge the work of public healthcare workers?
- How do you feel about the idea of an augmented reality overlay accessible via QR code? How effective do you think the QR is in further engaging with viewers?
